The article discusses various sources from where we can find or not find arguments within different pieces of work such as art work, sculptures, advertising, television, and cartoons. It also describes why or why not each piece of work has an argument or doesn’t. Visual communication can easily be put into verbal or written communication, but visual communication also stands on its own not requiring any written or verbal communication to convey a message, thought, or idea. With using visual communication, it becomes easier to provoke various different types of emotions and feelings such as, warmth, coolness, happiness, and sadness. Any assertion can be placed in one of many different contexts which thus allows for argument to be placed within the assertion leaving the assertion to be up for interpretation and understanding by the person seeing or hearing the context or assertion. Using visuals helps the creator to convey their message to people effectively and gives them the upper hand in an argument about various topics to get the readers on the creator’s side or to show that the creator is sympathizing with its audience or to visually state that they both share the same viewpoint or stance on an issue or argument. The power that visual communication has is amazing. It can bring people as close as possible to actually experiencing something that verbal or written communication simply cannot do. While visual communication is very powerful and effective, it does have a downfall which is that with it being so open and ambiguous, it loses some clarity about the overall meaning or what the piece is trying to present to its audience.
In the article by Blair, he mentions how pieces of work or advertisements can all be interpreted differently and can have many different arguments or meanings. With the picture included below, it does the same thing. It opens up many different options for concluding what the actual message is. The main issue they are trying to push through is that domestic abuse is a horrible thing, but they also say it’s “not an illusion” by which they are referring to the dress, a social media craze that some people, when looking at it, saw it to be blue and black while others saw it to be gold and white. They are also trying to covey to their audience that it shouldn’t be like the dress situation, some people see it while some people don’t. Abuse should be recognized by everyone to put an end to it. Like Blair talked about, they are trying to show what people’s focus is really on (the dress) and that they are obsessing with the wrong issues in the world and are missing the important ones. They are trying to get the audience to side with them on this argument or issue.
When Blair states, “the moment the viewer’s focus escapes from the overt message and his or her reasoning becomes engaged, the selling power of the ad begins to weaken”, at what point does the visual ad make the viewer’s focus escape from the overt message and engage their reasoning?