Anne, Anne, your rhetorical and visual analysis is top notch. Although long, I found her refreshing and easily readable. Maybe it is that I am far more interested in the way she thinks than some others… Tufte.
Wysocki is analytical but still creative taking the ad that she first discusses and taking it through William’s core values. This is what she uses, not as a model, or a way to analyze but as recognition that advertisements and visual effects are organizations. It’s a simplistic answer to sum up all visuals this way, but it’s supposed to be a generalization. She negates Wiilliam’s principle because they are not universal. I honestly go lost when she started talking about Kant. What I am getting from Wysocki is that she doesn’t want people to think of visuals as a formula. She brings this up in her Kant section as a means of exploring other forms of beauty and visuals. BUT then she goes off and makes it analytical. I’m just getting a lot of whiplash from Anne. She’s sort of like the scene in dead poet’s society when they talk about what makes good poetry. There’s a scale, but then they disregard it. I feel like that’s what Wysocki needs to do. Beauty can be analyzed- yes. Good design contains principles- yes. But, that doesn’t mean that we should negate design that doesn’t follow the rules. At least I hope that’s what she’s going for.
Here’s the problem that I have with Wysocki. She briefly notes that motion is better understood when it could happen personally. When it comes down to it, design, color, the priniciples vary from culture to culture. Some are biologically recognized- humans like patterns and organizations, but not all. She says as much towards the end of her analysis. However, we all experience motion the same way. We know that gravity is going to affect a duck the same way that a boat does. Motion is limited in such a way that we are forced to recognize it in design. I believe that the works of Jackson Pollock demonstrate both Wysocki and my point. The art of Pollock could be recognized as beauty despite negating the design principles at place. However, the movement of the piece is what is most striking. It moves constantly despite not being animated.
How do we resolve design and the abstract? Should we even try? Will the evolution of animated graphics become abstract? Should it?