I don’t know exactly what but somehow I am reminded of Tufte’s tone of sour criticism when I read Wysocki’s work. Basically, Wysocki feels that our current approaches are incomplete and “assume a separation of form from content, emphasizing form to the point of the content’s disembodiment” (Wysocki, pg.3”) It’s amazing to read 27 pages about form and beauty, including complaints about a simple magazine ad and how abstract William’s CRAP principles are. But what got me thinking (and one of the few things I got out of Wysoki) was something from a telling of two other authors, Arnheim and Bang, that Form comes from one’s egocentric experiences and one takes pleasure in seeing those experiences comfortably inscribed in other objects.(Wysocki, pg 11).
Wysocki seems to compare Arnheim and Bangs approach to William’s crap principles by noting that Willaim’s approach is more neutral. Arnheim and Bang allows for equal emphasis and a sharper sense, whether affected by genders or not. Willaims and other approaches to visual composition are basically seen by Wysocki as a dehumanizing way of tying form and design to place, time, messiness and complexity. (Wysocki, pg. 23) in order to divert this, Wyscoki believes we should move towards more social and temporal expectations and rebel against the current accepted principles. They way, we can push out our boundaries further and try new things, because form is universal. At least, that’s what I got out of it.
I am currently enrolled in AD 105, which deals with a lot of using William’s CRAP principles. And I have to admit, there isn’t a lot of free thinking about design done in that class, at least without confinement. Going back to Arnheim and bang’s telling of form, I am much more inspired by shapes that relate to my own experiences that shapes stamped down in order to comply to design principles.
The girl ad above can be seen demonstrates Arnheim-bangs idea of form. Due to experiences with moms and other females from point of birth, I am immediately drawn to the girl’s face, before gravity draws me down the rest of her body. The ad also shares some CRAP principles, but this idea of form seems to offer a little more explanation for accessing the ad’s information.
I found two girl ads on my own to briefly share. (seems to be relevant to Wysocki’s views, due to the peek ad in the article and the fact that Wysocki’s a girl). My question for you guys would be to compare the two ads. What design strategy’s do they use, and which ones do you think apply more to Arnheim-Bang/Williams? Which rhetorical cases do you think each would work best in?